Med spa SEO for Maps, treatment searches and AI answers

What do people ask before they book an aesthetic treatment?

Price, people and proof. The searches look like this:

• “Botox near me price per unit”
• “lip filler Scottsdale”
• “laser hair removal for dark skin near me”
• “how long does filler last”
• “microneedling vs chemical peel”
• “med spa with a doctor on site”
• “medical weight loss clinic near me”

To AI assistants, the questions get more personal: “Who’s an experienced injector in Charlotte?” or “Which med spas in Austin have a nurse practitioner doing filler?”

Why do med spa clients check credentials and reviews first?

Because they’re trusting someone with their face. They want to know who will treat them, what that person’s license is, and what other clients said about the result and the experience. The map pack puts your rating, photos and booking button side by side with every other clinic nearby.

A client who trusts you may come back for years of maintenance treatments. That’s why the first booking matters so much.

How do you keep med spa marketing within the rules?

Aesthetic treatments are medical treatments, and the advertising rules reflect that. We use the FTC’s advertising rules and the FDA’s product rules as the baseline, and your state’s medical board and med spa rules override them. In practice:

• No outcome promises. No “guaranteed”, “permanent”, “painless”, “no downtime” or “look ten years younger”. The FTC expects health claims to be backed by competent and reliable scientific evidence. We also keep claims within what a product or device is approved or cleared for.
• Who treats you, stated accurately. Physician, nurse practitioner, physician assistant or registered nurse, exactly as licensed, with the medical director and supervision your state requires.
• Before-and-after photos only with the client’s written consent on file, unretouched, taken in the same light and angle, labeled with the treatment and the time between photos. We don’t call a result typical unless it is.
• Testimonials only with consent, and honest about typical results. Under the FTC’s Endorsement Guides, an ad featuring one client’s result is likely to be read as typical. If you can’t back that up, the ad should say clearly what clients can generally expect.
• Device and drug wording exactly as the FDA status. “FDA-cleared” and “FDA-approved” mean different things: many moderate-risk devices reach the market through 510(k) clearance, while the highest-risk devices generally need premarket approval. We copy the manufacturer’s wording for each one.
• Brand names and prices. We name products such as Botox Cosmetic, Juvéderm or CoolSculpting only if you use the genuine product. Per-unit and per-syringe prices appear exactly as you charge them, and “starting at” only when a real treatment costs that.
• Weight-loss drugs. We don’t write that a compounded semaglutide or tirzepatide is the same as, or approved like, a branded drug. The FDA has warned about unapproved GLP-1 products sold for weight loss.
• Privacy in review replies. Replies never confirm someone is a client or mention a treatment.
• Forms that ask for contact details only, never health history.
• Three checks before anything goes live: Rhea, our compliance agent, checks it against the rules, our owner approves it, and then your medical director, or another licensed provider you name, signs it off.

We’re not clinicians and we don’t give medical advice. State rules on med spas differ a lot, and your counsel has the final word.

What does ChatGPT read before it names a med spa?

Much the same things a careful client checks: who does the treatment, what their license is, what clients said and what it costs. No med spa can pay to be named inside the answer. OpenAI’s ad policy says it may allow US ads from approved advertisers of minimally invasive cosmetic procedures, case by case, but those sit below the answer and are labeled as ads.

What a med spa can make easy to find:

• Your providers’ credentials on your own site: name, license type and training. If they appear nowhere online, no AI tool can repeat them.
• Reviews that name the provider and the treatment, asked of every client the same way.
• Aesthetics review sites and brand locators, such as RealSelf, Allergan’s Allē or Galderma’s Aspire. They can be among the pages AI tools read for treatment questions, so we check which ones are cited for your city before you spend time or money on them.
• Treatment pages with the prices you publish, using the genuine product names.
• Local press, earned honestly and never bought without a “sponsored” label.

Once a month we run client questions like “Who does lip filler in Scottsdale?” and share the answers with their dates. What an AI tool says next month can’t be promised.

What do you do for a med spa?

• Google Business Profile (Lola): the medical spa category and only secondary categories you really fit, services with price ranges you set, a booking link, and photos of your real clinic and team. Client photos go on your profile only with written consent.
• Treatment pages (Quinn and Penn): one per treatment that matters to your business, such as neuromodulators, dermal fillers, laser hair removal, microneedling, chemical peels, body contouring or medical weight management. Each covers who performs it, how the consultation works, what the appointment involves, session length and aftercare as your clinicians write it, and price ranges.
• Provider bios: license type and number, training, years of experience as you state them, and brand trainer roles only if the brand confirms them.
• Directories and mentions (Juno): RealSelf, the provider locators of the brands you use, such as Allergan’s Allē or Galderma’s Aspire, and local magazines and press. We pitch honestly and never pay for a “best of” without a visible “sponsored” label.
• Reviews (Lola): a request kit your front desk uses the same way after every appointment. No “leave a review, get $20 off your next visit”: Google bans review incentives, and the FTC rule bans incentives tied to positive reviews.
• Website (Wren): booking buttons, a clear pricing page, an accessible photo gallery with alt text, and request forms that ask for contact details only, never health history.
• AI visibility checks (Otto): questions like “Who does lip filler in Scottsdale?” across ChatGPT, Perplexity, Gemini and Google AI Overviews.

What do you need from a med spa?

• Each provider’s details: name, license type and number, and training.
• Your medical director and how supervision works in your clinic.
• The treatments, products and devices you use, by exact brand and model.
• Prices and specials you’ll honor, with their terms.
• Signed photo consents for every before-and-after you want shown.
• Access by invite to Search Console, Analytics, your Google Business Profile and your website.
• Medical director approval on every page, post and reply.

We never need client records. Please don’t send us client names or health information.

How do you measure results for a med spa?

• Consultation and treatment bookings from your booking software and calls, with new clients counted separately. We work with counts, not client details.
• Map-pack positions for your main treatment searches, checked from several points around your clinic.
• Google Business Profile calls, website clicks and booking clicks.
• Search Console clicks and impressions for treatment and price searches.
• AI answers: a hand-run check each month of a short list of your most important client questions in ChatGPT, Perplexity, Gemini and Google AI Overviews, reported as patterns over several months, not single results.
• Reviews: new reviews, your average rating and how many got a reply.

Frequently asked questions