How working with us works, step by step

1Step 1: What happens in the free snapshot?

We ask ChatGPT, Perplexity, Gemini and Google AI Overviews up to five of your customers’ questions and show you who gets recommended. You get one page with the businesses named, whether you appeared, and three fixable reasons. It costs nothing and needs no access to your accounts. More about the snapshot.

If you want help after that, we scope a plan around what the snapshot and a closer look show. We don’t sell fixed bundles of “so many pages and so many citations a month”.

2Step 2: What happens in the foundation sprint?

Month 1 fixes the basics, in this order:

1. Onboarding (Clara): about 15 intake questions, access invites and one facts sheet for your business, plus baseline numbers so we can measure change.
2. Technical audit and fixes (Ada, then Wren or your own web person): anything stopping search engines or AI tools from reading your site.
3. Profile, listings and structured data: your Google Business Profile, listings and review kit (Lola), structured data (Sage), and a check of how your business appears across the web (Juno).
4. Your main pages rewritten answer-first (Quinn and Penn): the three to five pages that bring you customers.
5. First monthly AI check (Otto) and a baseline report (Max).

3Step 3: What happens each month after that?

• Google Business Profile: two to four posts, plus review requests and reply drafts (Lola).
• Pages: two to four refreshed with current facts and newly asked questions (Penn).
• Mentions: honest outreach to the sites AI tools cite for your customers’ questions (Juno).
• AI check: a hand-run check of a short list of your most important customer questions in ChatGPT, Perplexity, Gemini and Google AI Overviews, logging who got named and which sources were cited (Otto).
• Report: one page covering leads, search, local, AI answers, what we did and what’s next (Max).

Who checks the work before it goes live?

Every deliverable goes through the same steps:

1. The specialist agent does the work.
2. Rhea, our compliance agent, checks the facts against what you confirmed, plus the rules: attorney advertising, health-care and real estate advertising, FTC review rules and accessibility.
3. Our human owner reviews it, then approves it or sends it back.
4. You approve anything published in your name. For law firms, a lawyer at the firm signs off. For dental, med spa and vet practices, a dentist, your medical director or a vet does. For real estate agents, your broker does where your brokerage requires it.
5. Only then is it published, posted or sent.

What do you need from me?

We never ask for passwords. You can remove our access at any time.

How will I know it’s working?

The monthly report answers three questions in plain English: are you getting more customers from search, what did we do, and what’s next. Leads come first, using the definition we agree at the start, such as calls over a set length, form fills and bookings. If leads fell, the report says so first. AI answers vary, so we report AI results as patterns over several months, not single results.

What does it cost?

We scope each plan after the free snapshot. We don’t publish prices yet, because the work depends on where your business starts. For law firms, it’s flat fees only: a fixed project price or a fixed monthly fee - never a share of your fees, never per case or per lead.